2017 mountain markets vacation rental report: Breckenridge

Snow is falling and opportunity is knocking for vacation rental homeowners in mountain towns across the country. With the private accommodation sector growing twice as fast as the total U.S. travel industry, we wanted to explore what trends popular winter vacation destination markets are experiencing this year.

Welcome to Vacasa’s 2017 Mountain Markets Vacation Rental Report for the Breckenridge area. Our analysts crunched numbers using comprehensive internal, partner, and industry data from nearly 20,000 homes in 11 markets to explore changes in everything from vacation rental inventory to pet friendliness and amenity identity.

There are so many incredible alpine destinations in this country. For this report, we chose to compare markets that offered regional representation and the most relevant vacation rental data: Lake Tahoe, Park City, Breckenridge, Bend, Stowe, Whitefish, Aspen, Big Sky, Telluride, Jackson, and Sun Valley.

We hope you find the insights both informative and interesting,

—The Team at Vacasa

Demand for short-term rentals is booming and with a 6% increase in vacation rental inventory, Breckenridge vacation homeowners are increasingly opening their doors to guests. The Sun Valley and Lake Tahoe markets have seen an overall decrease in vacation rental inventory largely due to zoning and permitting regulations in towns like Ketchum and South Lake Tahoe. With the regulatory landscape continually in flux, savvy vacation homeowners in mountain states should seize the opportunity to establish their homes in the market today.

Leading the pack

Infograph showing the 3 fast growing vacation rental markets

Market overview

A market overview of vacation rental inventory in mountain markets

When marketing a vacation rental home, knowing market search trends and where travelers are coming from informs strategy and can help drive more bookings. Travelers to the Breckenridge area are more than twice as likely to search for “vacation rentals” over “cabin rentals.” (Whereas we found the opposite trend to be true for the Lake Tahoe market). Vacation rental homeowners should optimize their listing copy for SEO to increase the chances their homes will be discovered by guests.

Travelers to Breckenridge love beer

Breckenridge is not a popular destination for international travelers

The right amenities can help a vacation rental stand out from the crowd and command premium pricing. Breckenridge is a hot tub town. Vacation homeowners here have an opportunity to differentiate by investing in an outdoor grill.

ROI Boosters for Vacation Rental Homeowners 

The top 4 most common amenities

An infograph with the 4 most popular amenities in vacation rentals

Today’s guests are savvy, well connected, and always online. What they say about your vacation home in their reviews is more important than what you say in your marketing materials. Positive reviews drive bookings by helping to establish trust and credibility with future guests. Vacation homeowners in Breckenridge can help their communities benefit from review culture by recommending their favorite local businesses on Yelp and Google.

Reviews are good for business

3 images that show the Power of Reviews for businesses

Local darlings

2 of the most popular Breckenridge market Vacasa homes by guest review

In some markets, spring break is party season. In the Breckenridge market, spring break is all about families. Vacation rental operators in Breckenridge see more guests with children during peak season and around school holidays, with fewer families visiting during the off-seasons. Vacation rental owners in mountain towns can win kudos from vacationing families for stocking their homes with family-friendly games or outdoor sports equipment.

Peak season and spring break are family time

a graph showing the percentage of vacation rental reservations that include kids

Family favorites

2 of the most popular Breckenridge market Vacasa homes for bringing kids

Fun fact: Over 50% of American households include a dog and more than half of these families will only stay in dog-friendly lodging. Overall, vacation rental inventory in mountain markets is trending pawsitive. With less than 7% of its total vacation rental inventory listed as pet friendly, Breckenridge is one of the least pet-friendly mountain markets in our report. Breckenridge homeowners who welcome furry friends have an opportunity to stand out and make a lot of tails wag.

The pet-friendliest

an image showing the top 3 pet-friendly mountain markets in the U.S.


a graph showing pet-friendly inventory for vacation markets

When dogs dream

Most popular Breckenridge market Vacasa home for bringing pets

Love your vacation rental

At Vacasa, we use industry-leading technology to create the world’s most seamless vacation rental experiences for owners and guests.