Memorial Day weekend is the unofficial start of summer and certainly a popular weekend for travel. To celebrate the season, many guests look no further than the Sunshine state!

We took a look at our reservations data from last year to see just who visited Florida during this busy holiday weekend, what they were looking for, and where they were staying.

For those who already own or are considering buying a Florida vacation rental, knowing more about your potential guests can help you maximize bookings and make the most from your investment.

We broke down our findings by region below.

Central Florida Vacation RentalsSouth FloridaFlorida Keys

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Author: Allison Busse

Allison is the Senior Content Marketing Specialist at Vacasa in Portland, Oregon. She creates resources for vacation rental homeowners with the help of Vacasa's team of experts. Outside of work Allison loves hiking, biking, cooking, and reading.