Social media can be used as a tool to increase your home’s exposure, engage potential guests with your listing or business, and inspire people to stay in your vacation rental! But it takes a lot of time, content, and juggling multiple networks to use social media to its fullest potential.
Vacasa’s international presence and experienced marketing team mean we can use social media to advertise on a global scale—and this service is included for all homeowners as part of our comprehensive management fee.
When asked how he strategizes his social media posts, Vacasa Social Engagement Specialist Kurt Ehnle said, “I try to focus on the experience people will have in the home instead of the just the home itself. Showing people or the environment in the photo is more engaging.”
Here are some examples of how Vacasa uses social media to drive traffic to your home and build a brand vacationers can trust.
More eyes on your home
According to a study by Deloitte Digital, consumers are 29 percent more likely to make a purchase if they scouted the product on social media that day, and Hubspot states that consumers are 71 percent more likely to make a purchase based on a social media referral.
Vacasa’s social media posts are curated to inspire wanderlusters to click, and the results speak for themselves.
In July 2017, 21,738 people were directed to Vacasa’s website through social media.
Not only are a significant number of guests directed to the Vacasa website through social media, but they also tend to spend more time browsing through home listings. According to our data, potential guests who come to Vacasa.com through social media stay on the site 13% longer than those referred by other means. The longer someone stays on the site, the more likely they are to book!
Paid ads give an extra boost
Paid ads are set to appear to those most likely to click based on their search history. “With paid ads we can reach new audiences who are planning a vacation,” said Vacasa SEM Specialist Gillian Benoit. “New forms of ad targeting allow us to reach potential guests based on the activities that interest them, or the specific needs they have of a vacation rental.”
And posts can help, too!
Like a paid ad, a post on social media can go a long way in driving more traffic toward your listing. One recent Facebook post featuring a home in Sea Ranch, California reached 14,933 people and 2,865 people either liked, shared, or reposted the home, giving the home amazing exposure to a huge audience.
Social media inspires dreamers to make their travel aspirations a reality—they see friends and family on adventures and want the same for themselves. To attract as many aspiring vacationers as possible, our posts focus on multiple elements of travel: from highlighting individual homes and regions to travel inspiration and advice. Plus, our presence on social media not only increases visibility for homes and homeowners, it also improves the company’s credibility—and in turn, the credibility of the homes.