Emerald Coast, FL

With low interest rates, reliable bookings, and properties ranging from affordable to opulent, Florida’s Panama City Beach and Santa Rosa Beach area offers a vacation rental for every type of guest—and buyer.


Whether you’re looking at fast-growing Panama City Beach or upscale 30A, Northwest Florida’s Emerald Coast is a vacation rental investor’s paradise. Bay County, Florida, has the most affordable beachfront property in the entire state. Families from around the world flock here to enjoy beachfront access to the Gulf of Mexico, as well as world-class shopping at Pier Park, baseball and softball tournaments, and concerts on Panama City Beach. The Panama City Beach region is undergoing a huge amount of development at the moment. New roads, subdivisions, parks, hotels, and condos mean high demand for years to come—and a great ROI.

Insider tip

Laketown Wharf is one of the best values for the price in the Emerald Coast area right now. It’s a popular resort with a lot of amenities, a stable HOA, on-site restaurants, and a great location directly across the street from the beach. It’s walking distance to main attractions, stores, and restaurants with a new park area being built next door to offer even more for families. A one-bedroom, one-bath unit can be purchased in the $150,000 range, fully furnished to sleep six, and can generate $25,000+ in annual gross rental revenue, making it one of the best yields for the price. Also consider the oceanfront condos at Shores Of Panama (who recently purchased their amenities back, indicating re-stabilization of a formerly shaky HOA) along with Summit, Sunbird, and some of the older properties that have built a loyal guest following over the years.

Learn more and compare the Emerald Coast with other top markets in our insider's guide to the best places to buy a vacation rental.

Market size

9,500+ rental units

Median annual rental revenue


Median home price


Cap rate


*This document is for information and illustrative purposes only. It is not intended to provide “investment advice” or a “recommendation” regarding a course of action. The discussion is general in nature and has not taken into account your personal financial position or objectives. You should consult a licensed financial advisor or other professional to discuss your specific situation.

Estimated rental income figures and home sale prices are based on historical averages; for any specific property, the actual revenue, purchase price, and cap rate may differ materially from estimated amounts and depend on a wide range of factors outside Vacasa's knowledge or control, such as the property's condition, layout, and furnishings; expenses associated with the acquisition and ownership of the property (such as property taxes, utility fees, HOA fees, insurance fees, and mortgage-related expenses); rental calendar availability; existing and future regulations; current and future economic, social, and political trends and conditions; and weather and environmental factors. These estimates do not take into account the potential impact of state income taxes.

Vacasa makes no representations or warranties, express or implied, about the accuracy of this document. Furthermore, Vacasa has no obligation to update, modify or amend this document or to otherwise notify users in the event that any opinion, assumption, forecast or estimate set forth herein changes or subsequently becomes inaccurate. Therefore, you should not place undue reliance on statements in this document.

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