Forgotten Coast

Sugar-sand beaches and highway accessibility generate a steady stream of guests and great annual rental revenue in Mexico Beach, Port St. Joe, and Cape San Blas, Florida.

Update, October 12, 2018: Hurricane Michael has wrought widespread destruction throughout the Florida Panhandle and surrounding areas. This is an area where Vacasa has a sizable community of guests, homeowners, and employees. We are currently executing our disaster recovery plan to ensure everyone is safe and secure. Vacasa is committed to helping employees, guests, and owners recover as quickly as possible. We would especially like to thank our local teams who have rallied together to support each other through these circumstances. Our heart is with you, Forgotten Coast.


Florida's Forgotten Coast is named for its serene, undeveloped character and relatively small population. Only 12 miles apart, Port St. Joe and Mexico Beach sit in different time zones, drawing guests from around the world to ring in a tropical New Year in Port St. Joe then shuttle north to Mexico Beach to celebrate all over again. This entire region is easily driveable—guests can head south of Port St. Joe to Cape San Blas for more privacy, increased luxury, and the possibility of catching a glimpse of one of the country music stars who reside in the area.

Insider tip

The rental communities get a little quieter and a lot more luxurious as you head down Florida’s Hidden Coast from Mexico Beach to Cape San Blas. More crowded and with the most hustle and bustle of the region, Mexico Beach is a great place to invest in a condo. Just down the road (but it feels like a world away), family-friendly Port St. Joe delivers more privacy, reliable bookings, and the area’s only Piggly Wiggly. With five- to seven-day average stays and a diverse selection of luxury vacation rental real estate in gated subdivisions, Cape San Blas has an abundance of properties that can deliver a strong return on investment.

Learn more and compare the Forgotten Coast with other top markets in our insider's guide to the best places to buy a vacation rental.

Market size

1,000+ rental units

Median annual rental revenue


Median home price


Cap rate


*This document is for information and illustrative purposes only. It is not intended to provide “investment advice” or a “recommendation” regarding a course of action. The discussion is general in nature and has not taken into account your personal financial position or objectives. You should consult a licensed financial advisor or other professional to discuss your specific situation.

Estimated rental income figures and home sale prices are based on historical averages; for any specific property, the actual revenue, purchase price, and cap rate may differ materially from estimated amounts and depend on a wide range of factors outside Vacasa's knowledge or control, such as the property's condition, layout, and furnishings; expenses associated with the acquisition and ownership of the property (such as property taxes, utility fees, HOA fees, insurance fees, and mortgage-related expenses); rental calendar availability; existing and future regulations; current and future economic, social, and political trends and conditions; and weather and environmental factors. These estimates do not take into account the potential impact of state income taxes.

Vacasa makes no representations or warranties, express or implied, about the accuracy of this document. Furthermore, Vacasa has no obligation to update, modify or amend this document or to otherwise notify users in the event that any opinion, assumption, forecast or estimate set forth herein changes or subsequently becomes inaccurate. Therefore, you should not place undue reliance on statements in this document.

Vacasa offers property management and other real estate services directly and through licensed subsidiaries, including Vacasa Arizona LLC; Vacasa Alabama; Vacasa Florida; Vacasa Hawaii; Vacasa Louisiana LLC; Vacasa Michigan LLC; Vacasa Montana; Vacasa Nevada LLC; Vacasa New Hampshire LLC; Vacasa New Mexico LLC; Vacasa Pennsylvania LLC; Vacasa Tennessee; Vacasa South Carolina LLC; Vacasa Resort Rentals of Hilton Head Island LLC; Vacasa Virginia LLC; Vacasa Wisconsin LLC.