Hilton Head Island

With booming rental demand, mid-range home prices, and a family-friendly reputation, Hilton Head is an established vacation rental destination that delivers consistent revenue and legendary golf courses that will keep your guests coming back for more.


Featuring over 12 miles of beautiful white-sand beaches, it’s no wonder why South Carolina’s family-friendly Hilton Head Island has been named one of the world’s best beaches. A golfer’s paradise, the island has 24 championship courses, drawing visitors from around the world to play courses designed by golf architects and pros. Real estate is abundant on the island, with a range of options like condos, family getaways bordering one of the many golf courses, and huge beachfront homes for hosting the ultimate family reunion.

Insider tip

Hilton Head Island is currently an "aged" market, meaning many of the properties that go on the market are older and likely in need of a facelift. Budget for a remodel when shopping in this market to get a boost in bookings.

Learn more and compare Hilton Head Island with other top markets in our insider's guide to the best places to buy a vacation rental.

Market size

6,000+ rental units

Median annual rental revenue


Median home price


Cap rate


*This document is for information and illustrative purposes only. It is not intended to provide “investment advice” or a “recommendation” regarding a course of action. The discussion is general in nature and has not taken into account your personal financial position or objectives. You should consult a licensed financial advisor or other professional to discuss your specific situation.

Estimated rental income figures and home sale prices are based on historical averages; for any specific property, the actual revenue, purchase price, and cap rate may differ materially from estimated amounts and depend on a wide range of factors outside Vacasa's knowledge or control, such as the property's condition, layout, and furnishings; expenses associated with the acquisition and ownership of the property (such as property taxes, utility fees, HOA fees, insurance fees, and mortgage-related expenses); rental calendar availability; existing and future regulations; current and future economic, social, and political trends and conditions; and weather and environmental factors. These estimates do not take into account the potential impact of state income taxes.

Vacasa makes no representations or warranties, express or implied, about the accuracy of this document. Furthermore, Vacasa has no obligation to update, modify or amend this document or to otherwise notify users in the event that any opinion, assumption, forecast or estimate set forth herein changes or subsequently becomes inaccurate. Therefore, you should not place undue reliance on statements in this document.

Vacasa offers property management and other real estate services directly and through licensed subsidiaries, including Vacasa Alabama; Vacasa Arizona; Vacasa Florida; Vacasa Hawaii; Vacasa Louisiana LLC; Vacasa Michigan LLC; Vacasa Montana; Vacasa Nevada LLC; Vacasa New Hampshire LLC; Vacasa New Mexico LLC; Vacasa New York; Vacasa Pennsylvania LLC; Vacasa Tennessee; Vacasa South Carolina LLC; Vacasa Resort Rentals of Hilton Head Island LLC; Vacasa Virginia LLC; Vacasa Wisconsin LLC.