Pensacola Beach

A beach town with history, Pensacola offers a low barrier to entry and high return on investment—perfect for dipping your toe in the clear blue waters of a Florida vacation rental investment.

Overview

Pensacola is a popular vacation rental destination and resort community located on the westernmost Florida Panhandle, along Pensacola Bay. The beachside city is protected by the barrier island of Santa Rosa, which connects into the Gulf of Mexico. In addition to legendary white-sand beaches and curious sea turtles, Pensacola is known for its rich cultural history. From Native Americans and Spanish settlers to its role as a seaport and home of the first United States Naval Air Station, historical connections and a proud military history make Pensacola unlike many other beach towns.


Insider tip

From an investment/ROI perspective, modestly priced ($200,000–$300,000) homes and condos in the Pensacola Beach area achieve some of the highest monetary returns. As with most beach properties, oceanfront/oceanview properties are more expensive, but the higher investment price will be rewarded over time. Right now, three particular beaches in the region (Pensacola Beach, Navarre Beach, and Perdido Key) are all enjoying tremendous rental bookings, and the following condo complexes are achieving fantastic returns: Emerald Isle (Pensacola Beach), Windemere (Perdido Key), Starboard Village (Pensacola Beach), Sunset Harbor (Navarre Beach), and Summerwind (Navarre Beach). Each of these complexes host units that generate cap rates of 12–15 percent with Vacasa’s advanced marketing and rate optimization.

Learn more and compare Pensacola Beach with other top markets in our insider's guide to the best places to buy a vacation rental.

Market size

2,000+ rental units

Median annual rental revenue

$32,650

Median home price

$390,900

Cap rate

5.6%

*This document is for information and illustrative purposes only. It is not intended to provide “investment advice” or a “recommendation” regarding a course of action. The discussion is general in nature and has not taken into account your personal financial position or objectives. You should consult a licensed financial advisor or other professional to discuss your specific situation.

Estimated rental income figures and home sale prices are based on historical averages; for any specific property, the actual revenue, purchase price, and cap rate may differ materially from estimated amounts and depend on a wide range of factors outside Vacasa's knowledge or control, such as the property's condition, layout, and furnishings; expenses associated with the acquisition and ownership of the property (such as property taxes, utility fees, HOA fees, insurance fees, and mortgage-related expenses); rental calendar availability; existing and future regulations; current and future economic, social, and political trends and conditions; and weather and environmental factors. These estimates do not take into account the potential impact of state income taxes.

Vacasa makes no representations or warranties, express or implied, about the accuracy of this document. Furthermore, Vacasa has no obligation to update, modify or amend this document or to otherwise notify users in the event that any opinion, assumption, forecast or estimate set forth herein changes or subsequently becomes inaccurate. Therefore, you should not place undue reliance on statements in this document.

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