Gulf Coast, FL

One of Florida’s few remaining hidden gems, the family-friendly Miramar Beach, Destin, and Fort Walton Beach area boasts consistent bookings and affordable real estate with your own private stretch of beach.


You’ll find the secluded (and famously laid-back) Miramar Beach, Destin, and Fort Walton vacation rental region in the western Florida Panhandle. Known by insiders as Florida’s “best-kept secret,” this up-and-coming stretch of Gulf Coast beckons visitors with white-sand beaches, the opportunity to surf alongside dolphins, and proximity to local history—from the prehistoric Temple Mound to the Air Force Armament Museum.

Insider tip

This region is seeing a lot of construction at the moment, a reflection of increased guest demand and great long-term ROI for vacation homeowners. Buyers are likely to see the best vacation rental ROI with a condo or beach home community (especially those that offer proximity to the beach, views of the Gulf, and access to swimming pools and golf). This region is particularly popular with families, so look for kid-friendly vacation homes, with everything from bunk beds to large outdoor family gathering areas. Most vacation home sales in this area also include the private beach behind the unit—guaranteeing you and your guests a spot on the beach.

Learn more and compare Gulf Coast with other top markets in our insider's guide to the best places to buy a vacation rental.

Market size

7,000+ rental units

Median annual rental revenue


Median home price


Cap rate


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*This document is for information and illustrative purposes only. It is not intended to provide “investment advice” or a “recommendation” regarding a course of action. The discussion is general in nature and has not taken into account your personal financial position or objectives. You should consult a licensed financial advisor or other professional to discuss your specific situation.

Estimated rental income figures and home sale prices are based on historical averages; for any specific property, the actual revenue, purchase price, and cap rate may differ materially from estimated amounts and depend on a wide range of factors outside Vacasa's knowledge or control, such as the property's condition, layout, and furnishings; expenses associated with the acquisition and ownership of the property (such as property taxes, utility fees, HOA fees, insurance fees, and mortgage-related expenses); rental calendar availability; existing and future regulations; current and future economic, social, and political trends and conditions; and weather and environmental factors. These estimates do not take into account the potential impact of state income taxes.

Vacasa makes no representations or warranties, express or implied, about the accuracy of this document. Furthermore, Vacasa has no obligation to update, modify or amend this document or to otherwise notify users in the event that any opinion, assumption, forecast or estimate set forth herein changes or subsequently becomes inaccurate. Therefore, you should not place undue reliance on statements in this document.