Vacasa Doubles Down on Telluride through Partnership with Latitude 38

Company to assume management of more than 185 luxury vacation rentals while maintaining the Latitude 38 brand and local operations

PORTLAND, Ore., March 3, 2021
Vacasa, North America’s leading vacation rental management platform, today announced the acquisition of Latitude 38, growing its inventory in Telluride to more than 200 vacation homes. Through this partnership, Vacasa will increase its already significant investment in Colorado while keeping the well-established Latitude 38 brand and local team in place.

Latitude 38 was founded in 2009 by long-time resident Kevin Jones, who intends to join Vacasa in a management role. As an active member of the Telluride community, who also serves as a volunteer firefighter, Jones built the vacation rental business to connect guests with the natural beauty and recreation of his hometown.

“I’m extremely proud of the company and team we’ve built in Telluride, and I have trust in Vacasa to carry on that legacy,” said Jones. “Vacasa knows mountain markets well and has managed properties in Colorado for 10 years, completing several successful in-state acquisitions, so we expect it to be a seamless transition for homeowners, team members and loyal guests of Latitude 38.”

Latitude 38’s portfolio of luxury homes and ski-in/ski-out condos is centrally located, putting guests near Telluride’s iconic gondola and Mountain Village in the winter, and along the San Miguel river trail for summer hiking and biking. While visiting, guests also have access to the Latitude 38 Clubhouse and concierge services, including airport shuttles, advance lift tickets and gear rentals, and dining reservations, all of which will continue under Vacasa’s management. In addition, Vacasa plans to maintain the entire Latitude 38 staff across departments, as well as its three local offices.

“As a Coloradan, I’m excited to introduce more of our guests to the beauty of Telluride and to leverage the expertise and local ties that Kevin’s team has developed,” said Bob Milne, Chief Operations Officer at Vacasa. “We know how special this company is and this partnership allows us to combine our expertise and operational excellence to best serve our guests in Telluride. Additionally, we’ll provide Latitude 38 homeowners access to Vacasa’s dynamic pricing technology, around-the-clock customer care, and partnerships with all the major booking channels.”

Vacasa is a full-service vacation rental management platform backed by dynamic pricing technology, marketing and booking expertise, and partnerships with leading listing sites such as Airbnb,, and Vrbo, to drive year-round bookings and increased revenue for homeowners. Vacasa’s mission is to best serve short-term rentals throughout each state it operates in, and is proud to help fuel the local economy by paying state, county, and city lodging taxes.

Latitude 38 vacation rentals will be available to book on, in addition to the current website, by summer 2021.

About Vacasa

Whether travelers are looking to book a weekend getaway or the trip of a lifetime, Vacasa is the trusted partner for all things vacation rental. Vacasa homeowners enjoy industry-leading financial returns on their vacation homes, delivered by the company’s unmatched technology platform that adjusts rates in real time and ensures revenue is always maximized. Guests can relax comfortably in one of Vacasa’s professionally managed homes across North America, Costa Rica and Belize, knowing that 24/7 customer care is just a phone call away. In the past 10 years, Vacasa and its licensed subsidiaries have grown to become North America’s leading vacation rental management platform and employ approximately 6,000 people who are passionate about providing best-in-class service to homeowners, guests, real estate investors and partners. For more information, visit