Published September 2023
The time has come to trade in swimwear for sweaters as we fall into a new season. To understand how people are gearing up for fall travel, Vacasa and Allison + Partners joined to survey 1,000 Americans over the age of 18 to get a (leaf) peep into their 2023 fall travel plans.
For most Americans, 60% are planning to travel for a vacation or getaway during the 2023 fall season, with 71% of fall travelers planning on traveling more frequently this season than they did last season. And, for a majority of those opting into fall getaways, budget-friendly travel is still a top priority. For example, road trips are the preferred method of transportation as airfares continue to soar and flight changes/cancellations have people weary.
Those keeping an eye on their bank accounts are also more likely to stay in a vacation rental over other accommodations (38% vs. 19% non-budget-conscious travelers). In fact, a majority of fall travelers choosing to stay in a vacation rental are doing so because it provides the most value for their money. with 56% saying that a vacation home provides the most value for their money.
Whether you’re looking and booking to take in the colors of the Northeast, visit a winery and pick pumpkins in the Pacific Northwest, or escape to a sunny beach in the South, there are plenty of options to pile up the memories this fall.
Let's jump into the pile of leaves (or rather, survey data) and see what trends.
*Respondents were given the ability to select multiple options to account for multiple trips during the season.