Published August 2022
The travel industry often refers to fall as the “shoulder season,” or the period after Labor Day when the rush of summer vacations evens out. But, with that easy (and slightly brisk) breeze of fall comes a whole new reason for many to travel.
We teamed up with Allison+Partners Research to learn more about people’s fall getaway plans and to better understand how this season’s travel could look different from years past—as well as how fall vacations compare to this past summer. Quick weekend trips may be favored as the days get shorter, but that doesn’t mean vacation days will go unused. Turns out, many prefer autumn getaways because the weather is more ideal (34%), it’s less crowded (23%), and/or simply because they’re less busy now than during the summer (22%).
Whatever the motivation, it’s clear that people have no intention of cooling their desire to travel, even as the temperature drops. And, as travelers seek out vacation rentals for the value, privacy, and amenities they provide, we share five trending Vacasa destinations that are seeing noticeable year-over-year jumps in demand.
What getaways are people falling for this year? Spanning from lakefront to oceanfront to nestled-in-the-woods escapes, bookings in these five Vacasa destinations are seeing sizable year-over-year gains for the season ahead (specifically September, October, November).
Allison+Partners Research surveyed 1,000 individuals over the age of 18 in the United States. The survey was fielded using the Qualtrics Insight Platform and the panel was sourced from Lucid. Fielding was executed in July 2022.
*Total exceeds 100% because it was 'select all that apply' to account for travelers who will both drive and fly to their various destinations this fall.