Pet travel is big business. More and more travelers want to bring their furry friends along for their vacations and adventures. So many, in fact, that pet-friendliness is the second most sought-after amenity on Vacasa.com.
Plus, our partners at Airbnb reported that searches using their ‘Allow Pets’ filter leapt by 65% and that searches for backyards and gardens have grown immensely by 343%, compared to the previous year.
Yes, being pet-friendly comes with plenty of perks—both to your bottomline and your booking calendar. Not only will opening your vacation home to pets allow you to stand out more (only 25% of Vacasa vacation rentals allow dogs), pet-friendly vacation rentals on average enjoy:
Here are some expert-backed strategies to boost bookings by guests traveling with pets.
Accidents happen, even with the most well-behaved guests (two-legged or four). So, put some precautions in place to protect your vacation home and everything in it. Some to consider:
Want to win over the hearts and wallets of traveling pet owners—and make it more likely to get 5-star Airbnb reviews? Treat their dog just like they do—like a VIP (Very Important Pet, that is). Provide the creature comforts their dogs would normally enjoy at home, yet may be too much of a hassle for their owners to pack. Such as:
People shouldn’t have all the fun. One of the appeals of traveling with your dog is exploring the destination together. Offer your guests recommendations on spots in town that welcome pets. These can include:
Have a front garden or back yard? These are big draws for guests traveling with their dogs (as well as children), as they provide a safe space to run and play off-leash. Make sure your fences and gates have locks and that there are no escape routes or holes underneath for dogs to squeeze through.
Guests traveling with their pet will feel safer knowing there are nearby facilities to help them care for their dogs. Save your guests the time and research. Put together a list of local pet service providers, such as:
Make sure dog owners can tell immediately that your vacation home will welcome their pet. Here’s how to update your vacation rental listing to make it more enticing for pet-friendly bookings:
Don’t simply rely on listing sites to draw traffic to your vacation rental listing. You should be marketing regularly to keep your vacation home in front of potential guests. Some ways to do that:
Marketing your vacation rental year round can be overwhelming. When you work with Vacasa, we’ll market your home regularly on several channels to keep your property top-of-mind, from frequent emails to social media advertising to fresh blog content.
Don’t want pets near the jacuzzi or sleeping in the master bathroom? Want to restrict the number of pets or only allow dogs with flea prevention? Say so and avoid any miscommunication. Write out your specific pet policies and include them in your house rules. These should include even minor details and regulations relating to pets at your vacation rental. Some items to mention:
Allowing pets to stay at your vacation rental property is a smart way to fill your calendar and boost your rental income. As the demand for pet-friendly vacation homes continues to grow, you can get a leg up on your competition by opening your home to pets. Use these tips to get more bookings from guests traveling with their furry friends, while protecting your vacation home at the same time.
Call 844-518-0967 to speak with a Homeowner Consultant, who can answer preliminary questions and see if we’d be a good fit for you.
If you'd like to move forward, we’ll put you in touch with our market expert in your neighborhood to explore the financial potential of your home, outline our management fee, and introduce your local team.
*Data collected from Vacasa.com reservations July 1, 2021—June 20, 2022. Percentages have been rounded to the nearest whole number.
Vacasa offers property management and other real estate services directly through Vacasa LLC and through Vacasa LLC's licensed subsidiaries. Click here for more information about Vacasa's licensed real estate brokerage/property manager in your state. Vacasa’s licensed real estate brokerages/property managers include: Vacasa Alabama LLC; Vacasa Arizona LLC; Vacasa of Arkansas LLC; Vacasa Colorado LLC (Micah Victory); Vacasa Delaware LLC, 302-541-8999; Vacasa Florida LLC; Vacasa Illinois LLC 481.014072, Micah Victory Managing Broker Lic# 471.021837; Vacasa Louisiana LLC, Dana MacCord, Principal Broker, ph 504.252.0155 (Licensed in LA); Vacasa Michigan LLC, 602-330-9934; Vacasa Missouri LLC, Vicki Lyn Brown, Designated Broker; Vacasa Nevada LLC; Vacasa New Hampshire LLC,45 NH-25, Meredith, NH 03253, Susan Scanlon, Broker of Record; Vacasa Minnesota, Broker: Micah Victory, license #40877637; Vacasa New Mexico LLC, 503-345-9399; Vacasa New York LLC, 888-433-0068, Susan Scanlon, Real Estate Broker; Vacasa North Carolina LLC; Vacasa Oregon LLC; Vacasa Pennsylvania LLC; Vacation Palm Springs Real Estate, Inc., California DRE #01523013, Mark Graham, California DRE #00700720; Vacasa Real Estate LLC (licensed in Texas, Debra Brock, Designated Broker); Vacasa Real Estate LLC (licensed in Washington, Robert Brush, Designated Broker); Vacasa Seasonals Inc., California DRE #02160171, Lisa Renee Stevens, California DRE #01485234; Vacasa South Carolina LLC; Vacasa South Dakota LLC; Vacasa Tennessee LLC; Vacasa Vacation Rentals of Hawaii LLC, 69-201 Waikoloa Beach Dr. Ste. #2F17, Waikoloa, HI 96738; Vacasa Vacation Rentals of Montana LLC, Terah M. Young, Licensed Property Manager; Vacasa Virginia LLC; Vacasa Wisconsin LLC; Vacasa Wyoming LLC. In Canada, this advertisement is provided by Vacasa Canada ULC, CPBC lic. number 75826, 172 Asher Rd. V1X 3H6 Kelowna, BC.