As the leading professional vacation rental management company in the U.S., we know firsthand the kind of income you can earn when your second home is truly working for you.
We host over a million guests every year in over 23,000 vacation homes around the world. We’re sharing insights from our revenue and analytics team designed to help stimulate the revenue of your property—whether you’ve rented out your second home for decades, or you’re preparing to join the fast-growing industry of vacation rentals.
Long story short, we’ve seen new vacation rental homeowners succeed most when they consider:
Creating a beautiful space for guests is one of the easiest ways to make money on your vacation rental. Not only does this make for a better guest experience, but it’s also key for good marketing—if your guests are posting images of themselves in your home on Instagram, then you’re doing it right.
There are a few simple ways to upgrade your home’s appeal:
Draw potential guests into your Instagram-worthy getaway with the help of your home’s online profile.
Guests search for a few specific amenities more than any other, so you’ll boost your home’s visibility by offering these top three perks:
You simply can’t rely on the old model of “set it and forget it”—with simple fixed nightly rates for weeknights or weekends, in high season or low season. As technology becomes more sophisticated, rates have become more dynamic and are now one of the most challenging parts of vacation rental management. In the current landscape, it pays to have a team behind you.
For example, Vacasa homeowners benefit from:
If you want to optimize your rates on your own, you’ll need to invest a lot of time in monitoring and updating your pricing.
Your calendar can have a huge impact on your home’s profitability. Our revenue team recommends these tips for managing your calendar:
If you’re marketing your vacation home on your own, choosing the right listing site (or sites) for your property is key.
Own a home in a driveable destination with lots of vacation rentals? Choose HomeAway and/or Vrbo (both are now owned by Expedia). Have an apartment in a city? Airbnb is likely your best bet. Is your rental unique, like a treehouse or a houseboat? Consider a specialty site like Glamping Hub. (Every Vacasa home is listed on multiple channels, depending on its location and appeal.)
As with rates, working with the pros can increase your revenue stream by getting your home in front of as many potential guests as possible. Our digital marketing team accomplishes this by:
You use reviews to determine how you spend our money on Amazon, where you choose to eat on Yelp, and where you apply for jobs on Glassdoor. In the vacation rental industry, good reviews mean:
Negative reviews can often be a blessing in disguise. Negative reviews are an opportunity to:
We may be biased, but making money on your vacation rental property is so much easier when you have a comprehensive management company by your side. A good manager will take care of all the details so you can spend more time enjoying the extra income you make.
That’s where Vacasa comes in. We’re the one-stop shop for vacation rentals, bringing you all the tools you need to maximize your vacation rental’s income potential. And it shows: homeowners who switch to Vacasa from another management company earn an average of 31% more in their first year with us.*
Our end-to-end vacation rental management services include:
Earning more money on your vacation rental property doesn’t have to be a second job. In fact, with the right tools and the right management company, it can be quite rewarding.
*Average increase in net revenue with Vacasa during the first year for owners who were eligible for, and chose to participate in, a Vacasa performance guarantee. Figures based on the average of first-year income guarantees that finished August 2018–August 2019.