For many, dogs are less like pets and more like important members of the family. They’re best friends and constant companions, helping cultivate love, warmth, and joy. And, according to the data, no one likes to leave their four-legged family members behind when they travel.
The number of guests traveling with dogs is increasing year over year. According to a recent TripAdvisor survey, 53% of pet owners take their furry friends with them when they hit the road. However, only 25% of vacation rentals are willing to accommodate pet owners. With so many guests searching for dog-friendly rentals, switching over may be the competitive edge you need to earn more.
Read on to learn about the benefits of becoming a dog-friendly Vacasa rental.
Allowing pets on your property means your potential customer base increases, which in turn leads to higher occupancy rates. We analyzed data points across our booking partners and found that homes allowing dogs had higher rental income and higher occupancy than those that don’t—on average 10–20% higher.
Between paying someone to feed, walk, and check on their dog daily, leaving pets behind can be costly for owners—not to mention the anxiety and stress of separation. By providing dog-friendly accommodations, you're allowing guests to create memories with the whole family—which encourages repeat visits.
Worried about your rental going to the dogs, so to speak? You can rest easy: Our housekeepers are well-trained in cleaning up after pets and will keep your home sparkling clean. More importantly, we compared guest reviews of dog-friendly and non-dog-friendly Vacasa homes and found zero difference in cleanliness or property condition scores.
When it comes to slow travel seasons in your area, being pet-friendly pays. We found that occupancy rates are exceptionally high for dog-friendly homes during the off-season.
In our experience, guests book more last-minute trips in the off-season. With a small window between booking and the stay, it may be harder to find a dog sitter. And since there’s less competition for pet-friendly homes this time of year, guests are able to both book the perfect home and bring their pet.
Pet friendliness affects peak season as well. During seasons when market demand is high, pet-friendly homes’ calendars book up earlier than average. With such high demand for great homes that allow pets, and with so few of these homes available on the market, going pet-friendly can give you a nice boost in revenue.
Vacasa collects a small nightly fee on dog-friendly homes. While this fee doesn't go directly to you, it goes back to your home, covering operational costs such as additional cleaning to keep your review scores high, extra customer service, pet supplies, and marketing.
*Data collected by Allison+Partners in May 2019. 1,003 Americans above the age of 18 were surveyed about their travel plans over the next 12 months. Percentages have been rounded to the nearest whole number.