Vacation Rental Buyer Report

The best way to sell a vacation home? Know your buyer. Earn their trust and their business with our data on what today's buyers want most.
Vacation rental with pool and sunset

What will you get with this year’s report?

Our 2022 Vacasa Vacation Rental Buyer Report surveyed 701 US consumers over the age of 18 who are in the market to buy a new property in the US as either a vacation rental property or an investment property, that isn't their primary residence, about their mindsets, behaviors, and challenges as they navigate a changing market.

Read on for a preview of what you'll find in this year's report.

Kitchen with 4 barstools and a lake in the background

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Compared to our finding from our 2021 Vacation Rental Buyer Report we saw an increase in more experienced buyers continuing to invest in vacation rentals compared to last year. Regardless of how experienced vacation rental buyers are, they are consistently seeking out knowledge and resources when purchasing a vacation rental in order to ensure their investment yields positive results.

Vacation rental at night with a pool and hot tub by the ocean
The 2022 Vacation Rental Buyer Report

Download today to see:

✔ Who buyers are

✔ How they plan to buy

✔ What they look for

✔ What they want to spend

✔ What they really want from agents and brokers

✔ How they choose their agents and brokers

Vacasa surveyed 701 U.S. consumers over the age of 18 who are in the market to buy a new property in the U.S. as either a vacation rental or an investment property, that isn't their primary residence. All respondents either plan to rent out this additional property short-term or are undecided if they will rent it out short-term or long-term. Vacasa partnered with Allison+Partners to field the survey in March 2022. Percentages are rounded to the nearest whole number and some charts may not add up to 100%.

Vacasa offers property management and other real estate services directly through Vacasa LLC and through Vacasa LLC's licensed subsidiaries. Click here for more information about Vacasa's licensed real estate brokerage/property manager in your state. Vacasa’s licensed real estate brokerages/property managers include: Vacasa Alabama LLC; Vacasa Arizona LLC; Vacasa of Arkansas LLC; Vacasa Colorado LLC (Micah Victory); Vacasa Delaware LLC, 302-541-8999; Vacasa Florida LLC; Vacasa Louisiana LLC, Dana MacCord, Principal Broker, ph 504.252.0155 (Licensed in LA); Vacasa Michigan LLC, 947-800-5979; Vacasa Missouri LLC, Susan Scanlon, Designated Broker; Vacasa Nevada LLC; Vacasa New Hampshire LLC,45 NH-25, Meredith, NH 03253, Dave Grant, Broker of Record; Vacasa New Mexico LLC, 503-345-9399; Vacasa New York LLC, 888-433-0068, Susan E. Scanlon, Real Estate Broker; Vacasa North Carolina LLC; Vacasa Pennsylvania LLC; Vacasa Real Estate Corporation, California DRE #02105811, Joseph Czapkowicz, California DRE #01380722; Vacation Palm Springs Real Estate, Inc., California DRE #01523013, Mark Graham, California DRE #00700720; Vacasa Real Estate LLC (licensed in Colorado, Daned Kirkham); Vacasa Real Estate LLC (licensed in Idaho, Oregon, and Utah); Vacasa Real Estate LLC (licensed in Maine, Michael McNaboe, Designated Broker); Vacasa Real Estate LLC (licensed in Texas, Debra Brock, Designated Broker); Vacasa Real Estate LLC (licensed in Washington, Robert Brush, Designated Broker); Vacasa Seasonals Inc., California DRE #02160171, Lisa Renee Stevens, California DRE #01485234; Vacasa South Carolina LLC; Vacasa South Dakota LLC; Vacasa Tennessee LLC; Vacasa Vacation Rentals of Hawaii LLC, 3350 Lower Honoapiilani Road, Suite 600, Lahaina, HI 96761; Vacasa Vacation Rentals of Montana LLC, Terah M Young, Licensed Property Manager; Vacasa Virginia LLC; Vacasa Wisconsin LLC; Vacasa Wyoming LLC. In Canada, this advertisement is provided by Vacasa Canada ULC, CPBC lic. number 75826, 172 Asher Rd. V1X 3H6 Kelowna, BC.