Vacation rental buyers report

The best way to sell a vacation home is to know who’s in the market to buy. We surveyed over 700 buyers to find out. Sign up below to download the full report.
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What to know when selling a vacation home

In November 2018, Vacasa surveyed 700+ U.S. residents who are interested in buying a property and renting it out as a vacation home. Download our data visualization to see some of the key findings, and read on for a sneak peek.


Younger buyers want to see investment potential

Mature millennials and young Gen Xers (30s to early 40s) are more likely to evaluate vacation rentals for investment potential, whereas after 55 years old the trend becomes prioritizing for personal use.

More buyers are choosing cities

Urban markets are the location of choice for investor-minded buyers, while beach markets see more buying activity for personal use.

Buyer budgets are relatively modest

No matter their motivation, the majority of buyers are budgeting in a modest $200–$399k range.

Agents are expected to have the answers

60% of buyers expect to find information on vacation rental purchases directly on their agent or broker’s website—ranking this resource above any other form of marketing, even search engines.


Methodology
In November of 2018, a sample of 721 verified respondents were surveyed from an online panel. Each was in the market to buy at least one additional home or condo that they were considering renting out as a short-term rental. From the 721 respondents, there were a total of 786 potential STR home purchases.