Last updated: February 25, 2021
Our team is committed to clear communication, so you always know what's going on at your home. This resource page provides on-demand access to the latest guidance and company news that matters most to you as a Vacasa homeowner. We'll keep it updated regularly.
Our CEO Matt Roberts hosted our first homeowner webinar of 2021—now available to watch on demand. Tune in for Matt's updates, plus a performance overview from our VP of Revenue Management, Natalia Sutin.
In this first quarter of 2021 and beyond, demand for vacation rentals remains high, and travelers are continuing to choose them over traditional accommodations. We started Q1 with an initial lag in bookings—due to fewer international guests, less demand from snowbirds in warm-weather states, and COVID-19 closures (which affected California in particular).
However, we continue to see improvements as the quarter progresses, including strong demand in what typically used to be the shoulder season. While at one point February performance was down as much as 30%, we’ve caught up or exceeded February bookings in most markets.
Since the start of 2021, we’ve also seen a longer booking window—meaning guests were feeling confident about booking trips further in advance. For comparison, the median booking window was 17 to 25 days for reservations made in December, and our current booking window is double that, at 41 days, across the United States. Still, the median booking window is several days shorter than it was at this time last year, meaning guests are still making more last-minute bookings (another trend we saw in 2020 and expect will continue into 2021).
This March will solidly outperform March 2020, an outcome we expected due to the high volume of cancellations we saw in the second half of March last year. Many students across the U.S. are still participating in online learning, so we’re seeing strong demand over spring break as families seek a change of scenery during a typically popular travel time. As of the last week of February, we are pacing +75% above last year.
We recently launched a few exciting partnerships to enhance homeowner and guest experiences.
First, we’ve partnered with the financial technology company Affirm to provide flexible payment options to guests. When booking on Vacasa.com, eligible guests can choose to finance their stay with Affirm and split the cost into payments over three, six, or 12 months, with interest as low as 0%. Customers are shown the total cost of their purchase upfront, and Affirm doesn’t charge late or hidden fees. Throughout the pandemic we’ve seen a sharp increase in guests opting to delay or divide up their payments, and this is a great offering for our guests as they book vacations further in advance.
Another benefit we’ll provide is a new travel insurance product through Red Sky, a driving force in the vacation rental insurance industry. Red Sky already partnered with Wyndham Vacation Rentals, so some of our homeowners may already be familiar with them. Through Red Sky, we’ll offer guests an exclusive package for coverage when trips don’t go as planned, due to illness, death in the family, natural disasters, or flight interruptions. Guests who purchase travel insurance can receive a refund for their trip—and as the homeowner, you’ll still be paid for all nights of their reservation (so it’s a great benefit for you as well).
Last but not least, we’ve opened up the entire Vacasa portfolio to Wyndham Rewards members. This means Wyndham’s 86 million members worldwide can redeem their points at any Vacasa property. This is just another channel we can leverage to generate more exposure and reservations for your home.
As a professional management company, our high standards of home and guest care are more important now than ever. With our consistent cleaning processes and around-the-clock support, our business model gives guests extra confidence and makes it possible for them to invest in a worry-free and well-deserved trip.
Our Senior Director of Operations Support, Alex Johnson, recently hosted a short webinar about our housekeeping philosophy. Tune in for a deep dive into how we care for your home—including our Vacasa Premium Clean program, as well as the innovative technology and industry-leading training that set our housekeeping program apart.
We rolled out a new program in select markets called triple sheeting, a bed-making technique used in five-star hotels around the world. This technique creates a clean, polished look with a fitted sheet, a flat sheet, a blanket, and a decorative top sheet that encases the blanket. Most importantly, triple sheeting is proven to be more hygienic for you and your guests, and eliminates the need for bedspreads and duvet covers that collect dirt and are expensive and time-consuming to launder.
Early feedback on this program is positive, and guests and owners have indicated that they like the crisp, clean look of the beds.
In addition to our standard housekeeping procedures, we launched an enhanced protocol for vacation rental cleanliness: Vacasa Premium Clean. Here are a few key points about the program:
As cleanliness continues to be a top priority for guests across the travel industry, Vacasa Premium Clean helps set your home apart from other lodging options they might have. Plus, this extra level of care for your home comes at no added cost to you or your guests.
As a small business owner, sole proprietor, or self-employed individual who owns a vacation rental unit, you may be eligible to receive some form of financial relief from the CARES Act.
Please visit our economic relief resource page to learn more about which option may be right for you.
We encourage you to reach out to your homeowners insurance provider, as some policies cover lost revenue.
Insurance clauses vary from policy to policy. If you believe your policy includes lost business or lost rental income coverage, you should check with your agent or your insurer to determine if coverage is available in these circumstances and, if so, how to make a claim.
You can email firstname.lastname@example.org and our team of specialists can provide you with the detailed information you need for your insurance provider.
Certain cable and utility providers offer seasonal use rate plans at little to no charge. Under these types of plans, vacation home owners can put services on hold for a period of time when no one is there. This option varies from provider to provider—please contact your own provider to determine if this feature is available to you.
We want to help you optimize your home’s revenue potential so you’re ready to make the most of it once this crisis passes.
Our strategy is to actively monitor and adjust pricing, to make sure your home is priced competitively to capture demand. This approach, combined with our targeted and comprehensive guest marketing efforts, will ensure that you earn the best revenue based on your specific market conditions.
With fluctuations in guest demand, now is a good time to reconsider any restrictions you have may placed on your home, such as:
We understand that you've put a lot of thought into placing these restrictions on your home. We recommend that in the coming months you consider updating them so that we’re able to book as many guest stays as possible. For immediate assistance, please reach out to email@example.com and we can help remove these restrictions. For changing the pet policy, you can also do this directly in your online account.
Whether you are looking to buy or sell, or you’re simply curious
Our network of over 3,000 short-term rental real estate experts is here for you. We can keep you informed about local market conditions and your home’s value, and (if desired) help you sell your vacation home or buy another one. We intend to partner with you every step of the way. For more information, please contact us at 786-373-1790 or firstname.lastname@example.org.
Community is at the core of what we do and, more than ever, strong communities require strong support. The health and safety of everyone—employees, guests, owners, and our communities—continues to be our top priority.
Vacasa’s purpose has always been to serve as a reliable partner for you at every step. We remain committed to helping you navigate through these uncertain times.