Last updated: May 13, 2021
Our team is committed to clear communication, so you always know what's going on at your home. This resource page provides on-demand access to the latest guidance and company news that matters most to you as a Vacasa homeowner. We'll keep it updated regularly.
Our second homeowner webinar of 2021, hosted by CEO Matt Roberts, is now available to watch on demand. Tune in for Matt's updates below—then check out a performance update from our VP of Revenue Management, Natalia Sutin.
Regardless of where you live, travel is returning in a big way. In fact, in an independent survey we commissioned last month, 61% of people planning to travel this summer indicated that it'll be their first time traveling since the COVID-19 pandemic hit.
At the same time, the pandemic has accelerated a shift toward guests preferring vacation rentals for their accommodations. More people booked vacation rentals for the first time, and people booked vacation rentals more often. Skift Research (a leading travel research organization) found that 19% of guests who stayed in a vacation rental during the pandemic were first-time users, and 52% of guests plan to stay in a vacation rental more often after the pandemic.
Here are a couple additional trends we're keeping an eye on:
Guest demand remains strong, and we're currently pacing ahead from now through August. From a rent perspective, May is currently outpacing 2019 by 72% on a per night basis. (Note that we're using 2019 as our baseline for comparison due to the obvious impact of COVID-19 on last year.) For June through August, we’re pacing ahead for both occupancy and average daily rates—the latter by more than 20%.
To ensure we capture as much demand as possible, our strategy is to anchor our nightly rates on the higher side—above the competition—for now.
You may have heard in the news that Vacasa has acquired TurnKey, a national vacation rental company headquartered in Austin, Texas. We closed the deal in April and are excited to have welcomed the company’s 470 employees to Vacasa.
Over the coming months, we’ll integrate TurnKey’s portfolio of approximately 6,000 homes, which will increase our inventory and open new markets including Napa, CA and Asheville, NC, to name a few. This means we’ll have even more inventory and team members in key destinations, ready to serve our homeowners and guests. Our goal as a combined company is to create something that's never existed in our industry before—a premium standard for vacation rentals.
Another exciting update is that we've hired our first-ever Chief Marketing Officer, Allison Lowrie. She brings with her more than 20 years of experience leading big brands like Volkswagen, Cars.com, Homeadvisor, and Angie’s List. We look forward to leveraging her expertise in building the Vacasa brand to attract more guests to your homes, and helping us accomplish some of our very ambitious goals in 2021.
As we dive into the busy summer season, we remain deeply committed to caring for your home. The number of back-to-back guests is going to be high, and our housekeepers, maintenance technicians, and other team members in the field are going to be very busy. We’re adding more than 2,000 members to our field team, along with 350 more customer and owner support roles, to ensure that our guests can make the most of their vacations.
If you haven't seen it yet, check out this short webinar about our housekeeping philosophy, hosted by our Senior Director of Operations Support, Alex Johnson. It offers a deep dive into how we care for your home—including our Vacasa Premium Clean program, as well as the innovative technology and industry-leading training that set our housekeeping program apart.
We rolled out a new program in select markets called triple sheeting, a bed-making technique used in five-star hotels around the world. This technique creates a clean, polished look with a fitted sheet, a flat sheet, a blanket, and a decorative top sheet that encases the blanket. Most importantly, triple sheeting is proven to be more hygienic for you and your guests, and eliminates the need for bedspreads and duvet covers that collect dirt and are expensive and time-consuming to launder.
Early feedback on this program is positive, and guests and owners have indicated that they like the crisp, clean look of the beds.
As cleanliness continues to be a top priority for guests across the travel industry, our Vacasa Premium Clean protocol helps set your home apart from other lodging options they might have. Plus, this extra level of care for your home comes at no added cost to you or your guests.
We encourage you to reach out to your homeowners insurance provider, as some policies cover lost revenue.
Insurance clauses vary from policy to policy. If you believe your policy includes lost business or lost rental income coverage, you should check with your agent or your insurer to determine if coverage is available in these circumstances and, if so, how to make a claim.
You can email firstname.lastname@example.org and our team of specialists can provide you with the detailed information you need for your insurance provider.
Certain cable and utility providers offer seasonal use rate plans at little to no charge. Under these types of plans, vacation home owners can put services on hold for a period of time when no one is there. This option varies from provider to provider—please contact your own provider to determine if this feature is available to you.
To help you optimize your home’s revenue potential, our strategy is to actively monitor and adjust pricing—making sure your home is priced competitively to capture demand. This approach, combined with our targeted and comprehensive guest marketing efforts, will ensure that you earn the best revenue based on your specific market conditions.
With fluctuations in guest demand, now is a good time to reconsider any restrictions you have may placed on your home, such as:
We understand that you've put a lot of thought into placing these restrictions on your home. We recommend that in the coming months you consider updating them so that we’re able to book as many guest stays as possible. For immediate assistance, please reach out to email@example.com and we can help remove these restrictions. For changing the pet policy, you can also do this directly in your online account.
Whether you are looking to buy or sell, or you’re simply curious
Our network of over 3,000 short-term rental real estate experts is here for you. We can keep you informed about local market conditions and your home’s value, and (if desired) help you sell your vacation home or buy another one. We intend to partner with you every step of the way. For more information, please contact us at 786-373-1790 or firstname.lastname@example.org.
Community is at the core of what we do and, more than ever, strong communities require strong support. The health and safety of everyone—employees, guests, owners, and our communities—continues to be our top priority.
Vacasa’s purpose has always been to serve as a reliable partner for you at every step, and we thank you for trusting us to care for your home.