How Vacasa helped a Guerneville homeowner earn more

A personalized, local approach to vacation rental management without the stress
The dining area with bookshelves at a Forestville, CA rental.
The patio area of a vacation rental in Forestville, CA.

Surrounded by redwood giants and tucked along a quiet stretch of the Russian River Valley in Guerneville, California, Aubrey designed her home for unplugging, relaxing, and enjoying nature's soundtrack. Still, ensuring each guest felt that same sense of peace and connection meant finding a vacation rental management partner who understood her home and the area like a local.

That's how she met Trudy, her short-term rental manager, and the local Vacasa team.


2024 Vacation Rental Real Estate Market Trends

Key takeaways and fast facts:

Growing demand, growing revenue:
Local care translates to more bookings and glowing guest reviews year over year.
Strategic short-term rental management:
Professional listing management and pricing structures reach the right guests at the right time.
Elevated guest experience drives results:
Quality local teams deliver the kind of service that turns first-time visitors into repeat guests.
Growing demand, growing revenue:
Local care translates to more bookings and glowing guest reviews year over year.
Strategic short-term rental management:
Professional listing management and pricing structures reach the right guests at the right time.
Elevated guest experience drives results:
Quality local teams deliver the kind of service that turns first-time visitors into repeat guests.

Local support makes all the difference

From day one, communication was seamless. Whether that was through Vacasa's team handling a same-day guest request or proactively managing seasonal maintenance, Aubrey made it clear her home and her peace of mind were in good hands thanks to Trudy.

“She jumps on anything and everything and makes it happen with a smile,” Aubrey shared. “Trudy is always available and truly cares for our property by keeping it beautiful, safe, and compliant."

The kitchen at a Redwoods vacation rental.
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"I was pleasantly greeted with a clean and complete experience. I appreciate everything our local Vacasa team has done to improve things. Everything is in the right place, clean, and welcoming."
—Aubrey, Guerneville, California homeowner

With regular inspections, guest-readiness, and thoughtful problem-solving, Aubrey sees Trudy's team as a trusted partner who ensures every guest arrives at the kind of experience that earns her Redwood Retreat glowing reviews.

Time back without the trade-offs

As much as Aubrey loved creating a restful experience for guests, managing all the moving pieces—especially from afar—quickly added up.

With Vacasa, she doesn't have to be on-site or on-call to keep everything running smoothly. Instead, she leaves the finer details from guest communication to ongoing maintenance to her local team so she can focus on enjoying her home.

"Communication is excellent. Trudy, the General Manager, gets a 10 as she responds quickly and handles everything easily while ensuring we are happy, and most importantly, our guests are too."

That kind of local, invested care provided by Vacasa gives Aubrey the freedom to step back from day-to-day responsibilities, without sacrificing the quality she values. As a result, the care she receives results in more bookings.

More bookings without the worries

With demand growing annually and glowing guest reviews rolling in, Aubrey has seen firsthand how Vacasa’s local care translates to more revenue. “Bookings are doing great,” she shared. “And by far, the local teams—from our manager to housekeeping—help us achieve fantastic reviews.”

Books and magazines on a coffee table.
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“She jumps on anything and everything and makes it happen with a smile. She’s always available and truly cares for our property by keeping it beautiful, safe, and compliant."
—Aubrey, Guerneville, California homeowner

From pricing structures to listing optimization across major platforms, Aubrey is confident knowing that Vacasa reaches the right guests at the right time, allowing her to earn more with the support of her local team.

In turn, she gets to enjoy the rewards of short-term rental ownership alongside a local team that simplifies the process, stays proactive, and helps her earn more bookings while delivering an elevated guest experience.

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