Best places to buy a beach house 2023

Vacasa’s annual ranking of the top waterfront destinations by cap rate.

Published March 2023

3 chairs at a coastal vacation rental overlooking the beach.
Vacation rental in Destin, Florida.

After a couple of years of robust post-pandemic travel, people are still booking those vacations and planning future getaways. And, vacation rentals continue to be a top choice for accommodations. In our recent Spring Travel Trends report, we found that 36% of travelers booked vacation homes for their upcoming spring trips (up from 30% in 2022), and 48% of travelers surveyed are planning to visit a waterfront destination.

Some of the most highly sought properties on Vacasa.com are waterfront vacation homes or ones with easy access to the shore. For those looking to take a step further, we’ve ranked the top waterfront destinations to buy a beach home, based on highest cap rates, or yearly rate of return on investment using both Vacasa’s proprietary and market data.

If you’re ready to take the plunge, use this list as a handy reference when searching for a vacation rental that delivers a stunning coastline, great cap rate and a steady stream of guests.

No matter where you decide to buy a vacation rental, it’s important to work with an experienced vacation rental real estate professional. They can provide helpful advice on everything from the local area attractions to regulations that may impact your ability to rent it out.

The 10 best places to buy a beach house in 2023, ranked

Market

Cap rate

Median home sale price

1

Lake Anna, VA

12.1%

$385,000

2

Hatteras Island, NC

9.5%

$412,500

3

Navarre, FL

8.1%

$370,000

4

Palm Coast, FL

7.1%

$345,000

5

Surf City, NC

5.8%

$520,000

6

Gulf Shores, AL

5.6%

$519,500

7

Destin, FL

5.3%

$525,000

8

North Topsail Beach, NC

5.3%

$558,000

9

Rockaway Beach, OR

4.7%

$400,000

10

30A, FL

4.6%

$640,300

Vacation rental in Lake Anna, Virginia

1. Lake Anna, Virginia

This year’s number one destination is the second largest lake in Virginia, stretching 17 miles long with sparkling water and sandy beaches. Lake Anna is split into two sections: a public side with waterfront restaurants, marinas, and boat launches, and a private side where no commercial operations are allowed. Summer is an obvious choice for vacationing on the lake, but hiking through the colorful trees along the lakeshore in the fall is a must-see experience. Homes on the lake stretch across three counties with plenty of waterfront options that offer a splashy cap rate of 12.1% for homeowners.

Cap rate

12.08%

Median home sale price

$385,000

Median annual gross rental revenue

$69,723

A vacation rental in Hatteras Island.

2. Hatteras Island, North Carolina

Another market that was (beach) bound to make this list is the sunny coastal destination of Hatteras Island. Made up of seven villages and one National Seashore, this area draws more than 2.5 million annual visitors1. It’s known for evoking a different time, before the world became familiar with the Outer Banks, and offers a more rugged place to relax, ride horses on the sand, or even climb a lighthouse for the perfect sunset shot. If searching for a vacation property on Hatteras Island, one of the area’s homes (stilts optional) will run around $412,500.

Cap rate

9.51%

Median home sale price

$412,500

Median annual gross rental revenue

$58,556

3. Navarre Beach, Florida

Located just east of Pensacola lies a small beach town with big appeal. Here, relaxation is the name of the game, and visitors can mostly be found sunning and swimming in the area’s emerald waters. In fact, according to Visit Florida, guests crossing the Navarre Beach Bridge often describe it as “a transcendence into paradise” due to the town’s zen-like state. If you’re able to scoop up a spot on the sand in Navarre Beach, the median home sale sits at about $370,000, and boasts a 8.1% cap rate to boot.

Cap rate

8.05%

Median home sale price

$370,000

Median annual gross rental revenue

$50,207

Vacation rental in Palm Coast, Florida.

4. Palm Coast, Florida

Perched between St. Augustine and Daytona Beach along the scenic Route A1A, the Palm Coast is a paradise of golf courses, lush nature preserves, and golden sand beaches. According to the Flagler County Tourism Development Office, almost 1 million visitors flock to this balmy shorefront every year2. If you’re in the market to purchase a vacation home along the Atlantic Ocean, a Palm Coast property will cost around $345,000, with a cap rate of 7.1% that could help offset costs.

Cap rate

7.13%

Median home sale price

$345,000

Median annual gross rental revenue

$43,120

Vacation rental in Surf City, North Carolina

5. Surf City, North Carolina

Laid-back beaches, a small-town vibe, and seaside nostalgia—that’s what wins over travelers in Surf City. This quaint beach town is the heart of Topsail Island, a 26-mile barrier island of continuous sand and surf. By day, guests explore old-fashioned shops, play on beaches, and fish off the pier jutting out into the Atlantic. By night, they’ll dine on coastal Carolina cuisine paired with a stunning sunset. You’ll pay around $520,000 for a vacation home, then enjoy approximately $50,000 in annual gross rental revenue, equaling a 5.8% cap rate.

Cap rate

5.78%

Median home sale price

$520,000

Median annual gross rental revenue

$49,899

Vacation rental in Gulf Shores, Alabama

6. Gulf Shores, Alabama

Boasting over 32 miles of sandy white beaches, Gulf Shores is pure paradise on the Alabama coastline. However, this family-friendly mecca is more than just a stunning beach. Just take a look at all the award-winning restaurants, championship golf courses, amusement parks, and water sports that entertain a whooping 8 million guests every year3. However, the best reason to buy: A Gulf Shores vacation home or condo can cost around $520,000 and yield $49,000 in annual gross rental revenue with a 5.5% cap rate.

Cap rate

5.55%

Median home sale price

$519,500

Median annual gross rental revenue

$48,754

Vacation rental in Destin, Florida.

7. Destin, Florida

Every year, close to 5 million visitors descend on Destin and surrounding areas of Florida’s Emerald Coast4. It’s easy to see why, with its bright white shores (actually made up of naturally cooling Appalachian quartz), sun-drenched golf courses, waterparks, fishing (Destin Harbor is home to the largest fishing fleet in all of Florida), and endless opportunities to play in the warm Gulf waters. Vacation homeowners also have a lot to love. About 62% of overnight visitors book their stays at vacation homes and condos4.

Cap rate

5.32%

Median home sale price

$525,000

Median annual gross rental revenue

$51,611

Vacation rental in North Topsail Beach.

8. North Topsail Beach, North Carolina

North Topsail Beach is just the place for those looking for coastal calm. Some may even call it a sanctuary. And in fact, this area is a sanctuary—for sea turtles, who descend on their shores every year to safely nest and hatch their eggs. Just 15 minutes from its more vivacious neighbor on Topsail Island—#5 on this list, Surf City—North Topsail Beach lures guests with its quiet expansive beaches, peaceful maritime forests, and marvelous sunsets over the Atlantic Ocean. They lure smart homebuyers too, with a median vacation home price of $558,000 and almost $50,000 in annual gross rental revenue.

Cap rate

5.26%

Median home sale price

$558,000

Median annual gross rental revenue

$49,600

Vacation rental in Rockaway Beach

9. Rockaway Beach, Oregon

The Oregon Coast isn’t exactly known for sun-drenched allure as most other beaches are. But it does win the hearts of those who prefer windswept shores and a cooler climate, ideal for cozying up. Instead of sunning on the warm sand, guests along Oregon’s coastline can storm-watch from the comfort of their vacation home, perusing the local shops, or grabbing a beer at one of the area’s popular breweries, dog in tow. Median annual gross rental revenue, though, is on par with other best coastal towns to invest in, at $39,350.

Cap rate

4.66%

Median home sale price

$400,000

Median annual gross rental revenue

$39,351

Vacation rental in 30A, Florida.

10. 30A, Florida

Considered a secret coastal playground by many Southerners, 30A is a collection of sun-kissed beach towns nestled along Scenic Highway 30A, between Destin and Panama. Here, the towns are so idyllic they were used to depict the quintessential life in The Truman Show. Take one look at the powdery-white sand, aquamarine waters, and breezy palms, and you’ll see why visitors return year after year to this 20-mile stretch on the Emerald Coast. Your return on a real estate investment here can be just as blissful, with a cap rate of 4.6%.

Cap rate

4.60%

Median home sale price

$640,300

Median annual gross rental revenue

$55,517

Sources:

  1. National Park Service: Cape Hatteras Annual Park Recreation Visits (Cape Hatteras, NC)
  2. Visit Flagler Economic Impact and Visitor Tracking Report (Palm Coast, FL)
  3. City of Gulf Shores Visitor Profile (Gulf Shores, AL)
  4. Visit South Walton Economic Impact and Visitor Tracking Report (Destin, FL)

Our methodology

To determine its ranking of top vacation rental markets, Vacasa analyzed home sales and vacation rental performance data from the last 12 months for vacation destinations throughout the country where Vacasa and its licensed subsidiaries manage vacation rentals.* To determine average gross rental income (homeowner revenue made from bookings, excluding any fees) for a market, we used actual performance data for the market as a whole, where available, except that Vacasa-only data was used for markets where Vacasa manages more than 50 units and actual Vacasa rental performance beats the market average by at least 25%. To calculate average cap rate, we considered the averages of the following in each market: property taxes, utilities, HOA fees, insurance, and property management fees.

Local regulations vary by jurisdiction and the transfer of a property to a new owner may affect its ability to be used as a vacation rental. Generally, all vacation rental regulations are subject to change, which may affect your ability to use a property as a vacation rental in the future. Buyers should always check current local regulations prior to making an investment decision.

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Vacasa offers property management and other real estate services directly through Vacasa LLC and through Vacasa LLC's licensed subsidiaries. Click here for more information about Vacasa's licensed real estate brokerage/property manager in your state. Vacasa’s licensed real estate brokerages/property managers include: Vacasa Alabama LLC; Vacasa Arizona LLC; Vacasa of Arkansas LLC; Vacasa Colorado LLC (Micah Victory); Vacasa Delaware LLC, 302-541-8999; Vacasa Florida LLC; Vacasa Illinois LLC 481.014072, Micah Victory Managing Broker Lic# 471.021837; Vacasa Louisiana LLC, Dana MacCord, Principal Broker, ph 504.252.0155 (Licensed in LA); Vacasa Michigan LLC, 602-330-9934; Vacasa Missouri LLC, Vicki Lyn Brown, Designated Broker; Vacasa Nevada LLC; Vacasa New Hampshire LLC,45 NH-25, Meredith, NH 03253, Susan Scanlon, Broker of Record; Vacasa Minnesota, Broker: Micah Victory, license #40877637; Vacasa New Mexico LLC, 503-345-9399; Vacasa New York LLC, 888-433-0068, Susan Scanlon, Real Estate Broker; Vacasa North Carolina LLC; Vacasa Oregon LLC; Vacasa Pennsylvania LLC; Vacation Palm Springs Real Estate, Inc., California DRE #01523013, Mark Graham, California DRE #00700720; Vacasa Real Estate LLC (licensed in Texas, Debra Brock, Designated Broker); Vacasa Real Estate LLC (licensed in Washington, Robert Brush, Designated Broker); Vacasa Seasonals Inc., California DRE #02160171, Lisa Renee Stevens, California DRE #01485234; Vacasa South Carolina LLC; Vacasa South Dakota LLC; Vacasa Tennessee LLC; Vacasa Vacation Rentals of Hawaii LLC, 69-201 Waikoloa Beach Dr. Ste. #2F17, Waikoloa, HI 96738; Vacasa Vacation Rentals of Montana LLC, Terah M. Young, Licensed Property Manager; Vacasa Virginia LLC; Vacasa Wisconsin LLC; Vacasa Wyoming LLC. In Canada, this advertisement is provided by Vacasa Canada ULC, CPBC lic. number 75826, 172 Asher Rd. V1X 3H6 Kelowna, BC.

*This document is for information and illustrative purposes only. It is not intended to provide “investment advice” or a “recommendation” regarding a course of action. The discussion is general in nature and has not taken into account your personal financial position or objectives. You should consult a licensed financial advisor or other professional to discuss your specific situation.

Estimated rental income figures and home sale prices are based on historical averages; for any specific property, the actual revenue, purchase price, and cap rate may differ materially from estimated amounts and depend on a wide range of factors outside Vacasa's knowledge or control, such as the property's condition, layout, and furnishings; expenses associated with the acquisition and ownership of the property (such as property taxes, utility fees, HOA fees, insurance fees, and mortgage-related expenses); rental calendar availability; existing and future regulations; current and future economic, social, and political trends and conditions; and weather and environmental factors. These estimates do not take into account the potential impact of state income taxes.

Many locations restrict or impose conditions on the use of properties as vacation rentals, or restrict vacation rentals to certain defined areas. Before purchasing a particular property as a potential vacation rental a buyer should confirm that the property can legally be used for this purpose.

Vacasa makes no representations or warranties, express or implied, about the accuracy of this document. Furthermore, Vacasa has no obligation to update, modify or amend this document or to otherwise notify users in the event that any opinion, assumption, forecast or estimate set forth herein changes or subsequently becomes inaccurate. Therefore, you should not place undue reliance on statements in this document.