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View of a Gulf Shores boardwalk leading to the beach and ocean

Gulf Shores, AL

Gulf Shores lies at Alabama's southern tip, right across the Florida state line, only 17 miles from Perdido Key and 34 miles from Pensacola. Vacation rental guests visit Gulf Shores for access to soft white sands and gentle gulf waves, ideal for year-round getaways. The beaches here draw top-tier talent to the Hangout Music Festival every spring. In fall, visitors travel from near and far to enjoy delicious seafood at the world-famous National Shrimp Festival.

Crowded beach in Gulf Shores, AL

Insider tip

Any guest who’s tried to figure out the logistics of where to launch a boat, park their trailer, and tie up for easy access knows that having everything in one location is a major plus when selecting a vacation rental in Gulf Shores. The Caribe and Phoenix On The Bay II are the highest-grossing condominium complexes in this market. Both have boat slips on location as well as family-friendly attractions, such as pools with slides and lazy rivers. These are great investment properties if you’re looking to get the best ROI. The units are always booked!

Learn more and compare Gulf Shores with other top markets in our insider's guide to the best places to buy a vacation rental.

Market size

11,000+ rental units

Median annual rental revenue


Median home price


Cap rate


Vacasa offers property management and other real estate services directly through Vacasa LLC and through Vacasa LLC's licensed subsidiaries. Click here for more information about Vacasa's licensed real estate brokerage/property manager in your state. Vacasa’s licensed real estate brokerages/property managers include: Vacasa Alabama LLC; Vacasa Arizona LLC; Vacasa Florida LLC; Vacasa Louisiana L.L.C. (licensed in Louisiana); Vacasa Michigan LLC, 947-800-5979; Vacasa Nevada LLC; Vacasa New Hampshire LLC, P.O. Box 283, Conway NH 03818, Dave Grant, Broker of Record; Vacasa New Mexico LLC, 503-345-9399; Vacasa New York LLC, 888-433-0068; Vacasa North Carolina LLC; Vacasa Pennsylvania LLC; Vacasa Real Estate LLC (licensed in Idaho and Oregon); Vacasa Real Estate LLC (licensed in Colorado, 720-727-9358); Vacasa Real Estate LLC (licensed in Washington, Robert Brush, Designated Broker); Vacasa Resort Rentals of Hilton Head Island LLC; Vacasa South Carolina LLC; Vacasa Tennessee LLC; Vacasa Vacation Rentals of Hawaii LLC, 3350 Lower Honoapiilani Road, Suite 600, Lahaina, HI 96761; Vacasa Vacation Rentals of Montana LLC, Rickie Miller, Licensed Property Manager; Vacasa Virginia LLC; Vacasa Wisconsin LLC.

*This document is for information and illustrative purposes only. It is not intended to provide “investment advice” or a “recommendation” regarding a course of action. The discussion is general in nature and has not taken into account your personal financial position or objectives. You should consult a licensed financial advisor or other professional to discuss your specific situation.

Estimated rental income figures and home sale prices are based on historical averages; for any specific property, the actual revenue, purchase price, and cap rate may differ materially from estimated amounts and depend on a wide range of factors outside Vacasa's knowledge or control, such as the property's condition, layout, and furnishings; expenses associated with the acquisition and ownership of the property (such as property taxes, utility fees, HOA fees, insurance fees, and mortgage-related expenses); rental calendar availability; existing and future regulations; current and future economic, social, and political trends and conditions; and weather and environmental factors. These estimates do not take into account the potential impact of state income taxes.

Vacasa makes no representations or warranties, express or implied, about the accuracy of this document. Furthermore, Vacasa has no obligation to update, modify or amend this document or to otherwise notify users in the event that any opinion, assumption, forecast or estimate set forth herein changes or subsequently becomes inaccurate. Therefore, you should not place undue reliance on statements in this document.