Gulf Shores, AL

Drawing guests all year with easy highway access and some of Alabama’s best beaches, Gulf Shores is a great place to invest in a vacation rental condo—especially if the unit comes with a boat slip.


Gulf Shores lies at Alabama's southern tip, right across the Florida state line, only 17 miles from Perdido Key and 34 miles from Pensacola. Vacation rental guests visit Gulf Shores for access to soft white sands and gentle gulf waves, ideal for year-round getaways. The beaches here draw top-tier talent to the Hangout Music Festival every spring. In fall, visitors travel from near and far to enjoy delicious seafood at the world-famous National Shrimp Festival.

Insider tip

Any guest who’s tried to figure out the logistics of where to launch a boat, park their trailer, and tie up for easy access knows that having everything in one location is a major plus when selecting a vacation rental in Gulf Shores. The Caribe and Phoenix On The Bay II are the highest-grossing condominium complexes in this market. Both have boat slips on location as well as family-friendly attractions, such as pools with slides and lazy rivers. These are great investment properties if you’re looking to get the best ROI. The units are always booked!

Learn more and compare Gulf Shores with other top markets in our insider's guide to the best places to buy a vacation rental.

Market size

11,000+ rental units

Median annual rental revenue


Median home price


Cap rate


*This document is for information and illustrative purposes only. It is not intended to provide “investment advice” or a “recommendation” regarding a course of action. The discussion is general in nature and has not taken into account your personal financial position or objectives. You should consult a licensed financial advisor or other professional to discuss your specific situation.

Estimated rental income figures and home sale prices are based on historical averages; for any specific property, the actual revenue, purchase price, and cap rate may differ materially from estimated amounts and depend on a wide range of factors outside Vacasa's knowledge or control, such as the property's condition, layout, and furnishings; expenses associated with the acquisition and ownership of the property (such as property taxes, utility fees, HOA fees, insurance fees, and mortgage-related expenses); rental calendar availability; existing and future regulations; current and future economic, social, and political trends and conditions; and weather and environmental factors. These estimates do not take into account the potential impact of state income taxes.

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