Myrtle Beach, SC

With more plentiful—and more affordable—vacation real estate than on nearby exclusive Hilton Head Island, Myrtle Beach offers guests access to many of the same perks, making it a great choice for maximizing ROI.


Myrtle Beach bookends the northern coast of South Carolina, opposite its southern counterpart, Hilton Head Island. This Atlantic beach gem is a popular Southeast vacation rental destination for its natural beauty and plentiful activities. The golden sand and gentle surf draw families for swimming, sunbathing, and sandcastles, while golfers and deep-sea fishing enthusiasts from around the world make the pilgrimage to charter fishing expeditions and experience Myrtle Beach's legendary golf courses. The best income-generating properties in Myrtle Beach are typically oceanfront, channel-front (with a boat dock if possible), or in condo buildings that offer access to fun family amenities like pools and lazy rivers.

Insider tip

Your ROI in Myrtle Beach will vary depending on your level of investment. For example, a $100,000 investment might net a two-bedroom oceanfront condo that produces up to $35,000/year, while $400,000 might net a three-bedroom condo that produces up to $80,000/year. Be sure to consider North Myrtle Beach, where there are great golf courses and currently no zoning restrictions regarding short-term rentals. There is also an abundance of properties that sit oceanfront to creekside with navigable waters. With easy access from the inlet and canals to the ocean, these homes offer “oceanfront” benefits without the price tag of homes that sit right on the beach.

Learn more and compare Myrtle Beach with other top markets in our insider's guide to the best places to buy a vacation rental.

Market size

9,500+ rental units

Median annual rental revenue


Median home price


Cap rate


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*This document is for information and illustrative purposes only. It is not intended to provide “investment advice” or a “recommendation” regarding a course of action. The discussion is general in nature and has not taken into account your personal financial position or objectives. You should consult a licensed financial advisor or other professional to discuss your specific situation.

Estimated rental income figures and home sale prices are based on historical averages; for any specific property, the actual revenue, purchase price, and cap rate may differ materially from estimated amounts and depend on a wide range of factors outside Vacasa's knowledge or control, such as the property's condition, layout, and furnishings; expenses associated with the acquisition and ownership of the property (such as property taxes, utility fees, HOA fees, insurance fees, and mortgage-related expenses); rental calendar availability; existing and future regulations; current and future economic, social, and political trends and conditions; and weather and environmental factors. These estimates do not take into account the potential impact of state income taxes.

Vacasa makes no representations or warranties, express or implied, about the accuracy of this document. Furthermore, Vacasa has no obligation to update, modify or amend this document or to otherwise notify users in the event that any opinion, assumption, forecast or estimate set forth herein changes or subsequently becomes inaccurate. Therefore, you should not place undue reliance on statements in this document.